Before it's too late

This is a visual reminder from WWF France about the importance of trees to the atmosphere in “Lungs”, a print advertisement developed by TBWA\Paris. The tag line: “Before it’s too late”.

It is very effective because they use lungs, which is our human most important respiration organ to deliver the message. It just like, " Earth" also hav a lung , nid respiration to survive too, but from the pic, we can see that there is some parts is spoiled, so from another way of thinking , it means earth is having respiration problem, which affected the health of earth, so we, as a human must take action on it to solve the problems, "before it's too late". It is same for smokers too, my opinion =) ....

And

the colour is full with green so the power of the message is much more stronger, coz it is too common, everyone know tat green represent nature and trees, so everyone who had seen tis picture automatically will link it to " go green ".

It give me a idea that, a simple and common thing can be very creative too, juz see what and how we use it in our design, and make our creative design become more socialize and easy to get the meaning of the design.

It is a nice advertisement coz the message that it wan to deliver is rely effective, I hope that, I will design out this kind of advertisement or picture which is very effective and well done too in the future.


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Ref : http://theinspirationroom.com/daily/2009/wwf-lungs-before-its-too-late/